Logosis an important term in philosophy, psychology, rhetoric and religion. Originally a word meaning "a ground", "a plea", "an opinion", "an expectation", "word," "speech," "account," "reason," it became a technical term in philosophy, beginning with Heraclitus (ca. 535–475 BC), who used the term for a principle of order and knowledge.
Ancient philosophers used the term in different ways. The sophists used the term to mean discourse, and Aristotle applied the term to refer to "reasoned discourse" or "the argument" in the field of rhetoric. The Stoic philosophers identified the term with the divine animating principle pervading the Universe.
After Judaism came under Hellenistic influence, Philo (ca. 20 BC–AD 50) adopted the term into Jewish philosophy. The Gospel of John identifies the Logos, through which all things are made, as divine (theos), and further identifies Jesus as the incarnation of the Logos.
Although the term "Logos" is widely used in this Christian sense, in academic circles it often refers to the various ancient Greek uses, or to post-Christian uses within contemporary philosophy, Sufism, and the analytical psychology of Carl Jung.
Remember back in the 50s when they'd record like Elvis singing YOU AIN'T NOTHIN BUT A HOUND DOG and then they'd turn the record over and reverse it and it was all NYERP NYERP NYERP NYERP NYERP and people were all like, "That is actually the voice of Satan coming from that song."
Aw, I liked the old Associated Press logo. It was rhythmic. Made much more sense to me than Reuters and its ball-sunburst-doodeybopperthingy. (A nice ball-sunburst-doodeybopperthingy, but still.)
The new one... well. The type is atrocious but the red line is nice. I have to agree with Armin: it seems like it'll be a better identifier than the whole box itself. Personally, I think the white box isn't even really needed (and it gets lost on white backgrounds anyway) and it'd be better off if the logo were just the "AP" and the red line.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
First thoughts are that I like the type treatment and the reduced gloss, but I'm not so sure the sunrise was necessary.
I've learned to tolerate drama...except on the boat
In 1999, graphic designer, type designer, and eventual Commercial Type co-founder Paul Barnes was charged with a redesign of the ABC logo, which was never used.
I kind of dislike it on principle but it's really not that bad.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
It's not that bad, but I still prefer Rand's original.
I've learned to tolerate drama...except on the boat
I feel weird about this; they were in the middle of the yellow-and-black look (the better, more circle-heavy version of it that lasted, in some form, from 1998 to 2002) at the time they commissioned this! They'd probably have had to ditch that...I still wish they'd bring it back, or at least some of its ideas.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
Is it weird that I despise the "it's made of glass!" treatment the logo's been given since 2007?
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
I...would agree with that assessment, more or less. The on-air look isn't bad (though it's not as good as the yellow/black one), but having the glossy rendering as the primary logo is, well...honestly it reminds me of the Strong Bad email where they make fun of logo trends.
Remember back in the 50s when they'd record like Elvis singing YOU AIN'T NOTHIN BUT A HOUND DOG and then they'd turn the record over and reverse it and it was all NYERP NYERP NYERP NYERP NYERP and people were all like, "That is actually the voice of Satan coming from that song."
^Huh, now that you mention it, it does look like that.
The first thing I thought of when I saw that logo was the top half of an Olympic diver.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
As long as Arbys' "new direction" does not include actually changing their food, I don't much care. I'm one of like five people who actually likes eating there.
Comments
Well then.
Logos is an important term in philosophy, psychology, rhetoric and religion. Originally a word meaning "a ground", "a plea", "an opinion", "an expectation", "word," "speech," "account," "reason," it became a technical term in philosophy, beginning with Heraclitus (ca. 535–475 BC), who used the term for a principle of order and knowledge.
Ancient philosophers used the term in different ways. The sophists used the term to mean discourse, and Aristotle applied the term to refer to "reasoned discourse" or "the argument" in the field of rhetoric. The Stoic philosophers identified the term with the divine animating principle pervading the Universe.
After Judaism came under Hellenistic influence, Philo (ca. 20 BC–AD 50) adopted the term into Jewish philosophy. The Gospel of John identifies the Logos, through which all things are made, as divine (theos), and further identifies Jesus as the incarnation of the Logos.
Although the term "Logos" is widely used in this Christian sense, in academic circles it often refers to the various ancient Greek uses, or to post-Christian uses within contemporary philosophy, Sufism, and the analytical psychology of Carl Jung.
Post has a new logo, which amends the "Post" lettering and adds a sunrise to the logo.
What's up with that orange thing?
I say it's an inverted butthole.
It's an umbrella, which used to be their logo before 1999 and was the logo of Travelers, the company it merged and later broke up with.
...Clever.
i get so angry sometimes i just punch plankton --Klinotaxis
I kind of dislike it on principle but it's really not that bad.
There are only two band logos I really like.
and