It got relegated to the B-Side because there isn't much to go on yet, but it's part of the positioning of FX as a suite, which includes FX, FXM (an ad-supported block which takes up half of the space on the Fox Movie Channel, which, ironically, was once named fXM: Movies from Fox), and FXX (a youth-oriented channel that will replace Fox Soccer on September 2).
Is it weird that I think FXX's logo is awkward but the normal FX one is actually rather nice? I dunno why, they're effectively the same, but the balance is much better with only 1 "x", it seems.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
Is it weird that I think FXX's logo is awkward but the normal FX one is actually rather nice? I dunno why, they're effectively the same, but the balance is much better with only 1 "x", it seems.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
Honestly, we can talk about how bad the logos are, but at the same time it's not like the designers had a lot to work with.
What I'm getting at is that "FXX" and "FXM" are stupid names.
I've learned to tolerate drama...except on the boat
How is "FXM" a stupid name? At least it means "FX Movies", whereas "FXX" was probably dreamed up in a boardroom meeting without caring about the fact that it sounds like a joke.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
See, I'd almost give FXM a pass for being "FX Movies", but...well, I kinda feel like FX is a stupid name too.
Also, looking through the B-Side...is it just me, or is it 1983 somewhere again? The Louisville Slugger logo in particular looks like something off a Chex box. Sooooooo much Optima.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
I confess, I wouldn't have seen the H if it wasn't pointed out to me.
Also, someone pointed out on the Doritos rebrand article that the new logo is pretty much what people in the 1980s thought 2013 would look like, complete with what would have been seen as gratuitous references to TRON.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
what the crap
they don't even look like they have thumbs in the new version
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
the new ones don't really resemble those much, to me
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
Ah, I do kinda see more resemblance there, though I still think the old logo was a bit closer.
I dunno how to feel about it, myself. It's very professional (and seems very much a product of the new Facebook ownership) but I don't really know if it's a great fit for the service. The old one was both quirky and eye-pleasing, just like Instagram itself.
I will say, though, after having taken a closer look at the seams on the letters in the old one, the new one is definitely a vast improvement in terms of sheer aesthetic appeal.
I'm really gonna miss the old I, on the other hand. The new one looks like a scimitar.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
One thing that always bugged me about the old wordmark was that the g and r didn't join properly. I get that it's an off-the-shelf typeface, but would it have killed the designer to modify that part a bit?
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
Aesthetically, I like the new one better.
In context, though, the old one is "small startup trying to be cutesy" while new one is "obviously evil corporation trying to look friendly." Not sure which of those is worse. :P
What gets my goat are the complaints that 21st Century Fox's logo is too "simple" and "retro".
Far be it for me to assume that non-designers/design enthusiasts know this, but isn't being simple a good thing for a logo? Do they want it to be some overly-ostentatious mess?
That said, the "21ST CENTURY FOX" wordmark initially drove me insane. Looked a bit too playful to me.
I actually really like the 21st Century Fox logo, though I can see why the Verge commenters would say it's too simple. It is a bit low-key but it won't really be consumer-facing anyway, I'd presume.
Also that Fusion logo hurts my eyes. I hope they get a good firm to salvage its brand television-wise, because I personally feel like that's going to end up being more of a factor in the success than just the logo itself.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
I'll admit, my first thought with the Fusion logo was "does the F stand for 'fugly'?"
I've learned to tolerate drama...except on the boat
Reading the CLG Wiki, I think I prefer Lorimar's "Line of Doom" to its successor (which amended the "LORIMAR" wordmark, detatching the "LO" from the "RI", and adding a crossbar to the "A"; it also added a red bar reading "TELEVISION" underneath it). There's too much going on in that one and honestly the rippling marble is kind of off-putting and creepy somehow.
...well, its successor as the Lorimar logo; I had forgotten about Lorimar-Telepictures.
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Also the Novant Health rebrand includes Whitney. I don't know if I'm imagining things, but Whitney seems to have shot up in popularity...
I dunno how to feel about it, myself. It's very professional (and seems very much a product of the new Facebook ownership) but I don't really know if it's a great fit for the service. The old one was both quirky and eye-pleasing, just like Instagram itself.
I'll have to get used to it, I suppose.
I'm really gonna miss the old I, on the other hand. The new one looks like a scimitar.
It's that unusually snarky for me?