You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
I've learned to tolerate drama...except on the boat
20th Century Fox's logo gets progressively more boring to look at through the years (and yes, this includes the transition from "20th CENTURY PICTURES, INC." to "20th CENTURY FOX"), and somehow, that one is just the perfect storm of getting the character and quirks beaten out of it.
The modern rendition of it that Blue Sky did in like 2012 or so (whenever the studio's 75th anniversary year was) is pretty nice, though I do agree that some of the older versions can be pretty milquetoast.
I've always found Fox Searchlight's logo to be more interesting to watch, but it's only been around for a fraction of the time the original has.
I've learned to tolerate drama...except on the boat
Ever since the TCF logo made the jump to CGI, we've been inundated with a deluge of slapped-together, mechanical-looking iterations upon the Fox structure. Witness:
I've learned to tolerate drama...except on the boat
The Ts are optically imbalanced, noticeably so. (The "N" on mine is uneven, but I left it that way on purpose because it did not LOOK like a defect and it might even contribute to the balance)
Most of Brand New's commenters are saying the new app icons are bunk and the wordmark is fine but I think what's really getting me is how jumbled the "UBER" letters are.
Like, look at it:
The angles used to shave the E don't match with what was used for the R, the R's crossbar isn't aligned with the middle of the B and E, the internal corners are tapered on the bottom but not the top, the bottom bar of the E is longer than the one on top, the top corners of the U aren't tapered but they are on the other letters... it's just not internally consistent at all. I find another issue with it with each passing glance I take at it, it seems.
(I don't particularly like the new icons either but they don't have the glaring problems that the wordmark does.)
(Looking closer at it, some of those issues with the tapered edges were present in the old one too so they may be stylistic choices, but the switch to a thicker grotesque [?] sans serif from the thin geometric used previously just sort of made it awkward instead of blending in the way they did before)
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
I've learned to tolerate drama...except on the boat
The 1986 iteration of the Paramount logo (that's not the official finished product, but the basis for it) is the last one that tried to be naturalistic and not absurd
What's interesting about the 1975-1991 version is that it actually became less scary over time (through more polished renditions of the music), though still not entirely clean, either.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
Just sayin'.
The CornerStone logo predates the Windows logo by quite a few years, too!
As someone who actually kind of liked the previous logo (societal perception thereof be damned), I think this is a step backwards, both conceptually and in execution.
Hell, I'd go so far as to say the one from 2005 is (marginally) better.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
To save cost on signage updates, they designed the 2007 logo to fit within the same holding shape of the old one...except it doesn't. The top of the lower part is rounded slightly, so they have to cheat on the actual signage:
Comments
I've always found Fox Searchlight's logo to be more interesting to watch, but it's only been around for a fraction of the time the original has.
Man, this is a pretty shitty logo.
(Yours is definitely better.)
i can't honestly see the imbalance with the Ts but i'll take your word for it.
http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_uber_done_in_house.php
Say it with me, y'all: "this wasn't necessary."
Most of Brand New's commenters are saying the new app icons are bunk and the wordmark is fine but I think what's really getting me is how jumbled the "UBER" letters are.
Like, look at it:
The angles used to shave the E don't match with what was used for the R, the R's crossbar isn't aligned with the middle of the B and E, the internal corners are tapered on the bottom but not the top, the bottom bar of the E is longer than the one on top, the top corners of the U aren't tapered but they are on the other letters... it's just not internally consistent at all. I find another issue with it with each passing glance I take at it, it seems.
(I don't particularly like the new icons either but they don't have the glaring problems that the wordmark does.)