You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
basically minimalism is a lame trend and it will date poorly
that Burger King logo above is a simplification of one they had been using since 1969, and the DQ logo had been in use for decades before the swooshes were added
also, most of the longest-standing, best logos are minimalist/simple
I feel like I would like Dairy Queen more if the one we had back home wasn't horribly unsanitary.
Like, there's almost always sticky shit all over the tables, and we've caught the lady behind the counter drop trays and stuff behind the counter then use them anyway. It would probably get shut down the moment a health inspector walked in incognito.
I can see where both of the arguments here are coming from. The modern variants of the DQ and BK logos, while not as inherently timeless as their predecessors, do have a more contemporary feel to them that justified their existence when they were introduced (2007 and 1999, respectively) and, to a degree, still have that today, and even if they're not the best logos around they still fit in with their brands.
In the case of BK, you guys are probably already familiar with what I'd like to happen.I will mention that the post-'07 Dairy Queen logo does remedy the original version's asymmetry, and on the whole would probably be an objective improvement if not for the unnecessary swooshes.
(I think we can all agree that the recent Wendy's makeover is great, though.)
I still don't know what was wrong with Wendy's's old logo.
[SUBJECTIVITY INBOUND]
It wasn't sending the right message. The chunky serif and the holding shape was more "old Western saloon" than "fast food", which might've been good for the brand at one point but not so much now. [sideways glance at Roy Rogers]
At the same time, there were too many elements at play. The holding shape, two taglines, the name of the restaurant itself, the mascot, two registered trademark symbols and a visual ornament are there almost all the time when they don't need to be. Sure, the chain is best known for and would be incomplete without its "Old-Fashioned Hamburgers®", but it wasn't doing the rest of its modern menu any favors by continuing to make that the priority, and shoving "QUALITY IS OUR RECIPE" above Wendy's head was basically asking for that part to be ignored. Wendy herself also kinda gives off an odd vibe by being colored in the hair and clothing but not the face, and the full mark absolutely does not work in one color.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
I always figured the reason for old Wendy having #FFFFFF white skin was to reduce the number of colors that would need to be printed. I imagine that mattered more in 1969 than it does now.
I've learned to tolerate drama...except on the boat
in its final years, they used it without the "OLD FASHIONED HAMBURGERS" part a lot, mostly because it bulked the logo up (and it said "OLD FASHIONED" which is a no-no in today's world)
re: Wendy's and yellow: I'd imagine they dropped it because it drew one too many comparisons to that Golden-Arch-tusked elephant in the room.
Like it or not, they basically had a lock on the "fast food + red and yellow" combination as a permanent brand element, even if they weren't the only ones actively using it.
re: Wendy's and yellow: I'd imagine they dropped it because it drew one too many comparisons to that Golden-Arch-tusked elephant in the room.
Like it or not, they basically had a lock on the "fast food + red and yellow" combination as a permanent brand element, even if they weren't the only ones actively using it.
Now I want to know why pretty much every big burger chain uses red and yellow as their colours.
re: Wendy's and yellow: I'd imagine they dropped it because it drew one too many comparisons to that Golden-Arch-tusked elephant in the room.
Like it or not, they basically had a lock on the "fast food + red and yellow" combination as a permanent brand element, even if they weren't the only ones actively using it.
Now I want to know why pretty much every big burger chain uses red and yellow as their colours.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
burger + star just makes me think of:
...which is yet another red and yellow fast food chain. Hmm.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
incidentally, i can't ever look at the Carl's Jr star without seeing Marshie the Marshmallow's face
Comments
BK: before definitely better than after, what even is that, some kind of space thing? minimalism definitely works in this case
DQ: before ugly, after ugly with pointless stripe things just kinda pasted over the top, they don't look like they belong there?
naney's Uber: a marked improvement
Wendy's: before really nice, really distinctive old timey kinda, i like it a lot, after is ok but sorta meh
i know what it's supposed to be but it just makes me think of a fried egg, every time i see it
hold on, i can prove it
see
an egg
Egg
Burgegg
Bregg
Begg
That actually explains a lot.
...Conclusion: Fast food restaurants are hellgates. Maybe that explains the red and yellow.