Why do corporations love shit design?

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Comments

  • look, I go to Dairy Queen for a goddamn ice cream cone, not for a logo
  • I've learned to tolerate drama...except on the boat
    I go there for ice cream too, but still.
  • I've learned to tolerate drama...except on the boat
    That's not an official logo
  • “Alice is like Princess Kaguya, except instead of being found in a stalk of bamboo and sending suitors on impossible quests, she was found in a toy store and eats all the candy.” – Fossilmaiden
    Anonus said:

    That's not an official logo

    Nothing gets past you, Sherlock.
  • also both those after logos are definitely better imo
  • also: not to derail but can we all agree that my Uber logo is pretty (*flame emoji spam*)
  • I've learned to tolerate drama...except on the boat
    you seem to think fast food places shouldn't use good logos

    also, that DQ one is a simplification of this:

    image
  • Anonus said:

    you seem to think fast food places shouldn't use good logos

    no, i think that they should use good logos, like those logos that burger king and dairy queen are currently using
  • basically minimalism is a lame trend and it will date poorly
  • I've learned to tolerate drama...except on the boat

    basically minimalism is a lame trend and it will date poorly

    that Burger King logo above is a simplification of one they had been using since 1969, and the DQ logo had been in use for decades before the swooshes were added

    also, most of the longest-standing, best logos are minimalist/simple
  • and i know what the old dairy queen logo looks like

    we have a reeeealllly old one (actually one of the first IIRC?) near me and it has never updated, it's pretty rad

    ive been meaning to take a picture of it but i never get around to it
  • I've learned to tolerate drama...except on the boat
    I had a reaaaally old one around here, but it has since been renovated.
  • I feel like I would like Dairy Queen more if the one we had back home wasn't horribly unsanitary.

    Like, there's almost always sticky shit all over the tables, and we've caught the lady behind the counter drop trays and stuff behind the counter then use them anyway.  It would probably get shut down the moment a health inspector walked in incognito.
  • I can see where both of the arguments here are coming from. The modern variants of the DQ and BK logos, while not as inherently timeless as their predecessors, do have a more contemporary feel to them that justified their existence when they were introduced (2007 and 1999, respectively) and, to a degree, still have that today, and even if they're not the best logos around they still fit in with their brands.

    In the case of BK, you guys are probably already familiar with what I'd like to happen. I will mention that the post-'07 Dairy Queen logo does remedy the original version's asymmetry, and on the whole would probably be an objective improvement if not for the unnecessary swooshes.

    (I think we can all agree that the recent Wendy's makeover is great, though.)

    image
  • I've learned to tolerate drama...except on the boat
    I still don't know what was wrong with Wendy's's old logo.
  • in my mind burger king is like, the most 90s thing, so for them not to have a terminally 90s logo would just kinda ruin the whole thing
  • I've learned to tolerate drama...except on the boat

    in my mind burger king is like, the most 90s thing, so for them not to have a terminally 90s logo would just kinda ruin the whole thing

    Burger King was so much better back then. They keep trying to fix what isn't broken.

    Also, the removal of yellow from Wendy's's palette makes me sad. They used it in a way that made them stand out from the crowd.
  • I've learned to tolerate drama...except on the boat
    image
  • TreTre
    edited 2015-11-28 23:57:46
    image
    Anonus said:

    I still don't know what was wrong with Wendy's's old logo.

    [SUBJECTIVITY INBOUND]



    It wasn't sending the right message. The chunky serif and the holding shape was more "old Western saloon" than "fast food", which might've been good for the brand at one point but not so much now. [sideways glance at Roy Rogers]

    At the same time, there were too many elements at play. The holding shape, two taglines, the name of the restaurant itself, the mascot, two registered trademark symbols and a visual ornament are there almost all the time when they don't need to be. Sure, the chain is best known for and would be incomplete without its "Old-Fashioned Hamburgers®", but it wasn't doing the rest of its modern menu any favors by continuing to make that the priority, and shoving "QUALITY IS OUR RECIPE" above Wendy's head was basically asking for that part to be ignored. Wendy herself also kinda gives off an odd vibe by being colored in the hair and clothing but not the face, and the full mark absolutely does not work in one color.
  • “Alice is like Princess Kaguya, except instead of being found in a stalk of bamboo and sending suitors on impossible quests, she was found in a toy store and eats all the candy.” – Fossilmaiden
    I always figured the reason for old Wendy having #FFFFFF white skin was to reduce the number of colors that would need to be printed. I imagine that mattered more in 1969 than it does now.

    As an aside, do you want to see the worst rendering of Wendy ever?

    image

    I think they literally just took a shitty graphic off the internet and ran a lame vector conversion on it to scale it up. 
  • I've learned to tolerate drama...except on the boat
    okay yeah, "QUALITY IS OUR RECIPE" needed to go

    I just wonder why they ditched the yellow. Too indistinct?
  • Man is a most complex simple creature: see what he weaves, and how base his reasons for doing so.
    Because someone up there hates you and wants you to suffer.
  • I've learned to tolerate drama...except on the boat
    MachSpeed said:

    Because someone up there hates you and wants you to suffer.

    that cut deep
  • I've learned to tolerate drama...except on the boat
    also, this is a really bad time to say stuff like that to me >_>
  • the old one looks really old-fashioned...hell, it even says old-fashioned.
  • I've learned to tolerate drama...except on the boat
    in its final years, they used it without the "OLD FASHIONED HAMBURGERS" part a lot, mostly because it bulked the logo up (and it said "OLD FASHIONED" which is a no-no in today's world)
  • Man is a most complex simple creature: see what he weaves, and how base his reasons for doing so.
    Sorry.

    I don't know, man, I can barely see any differences out of the obvious. I don't know what I'm supposed to feel.
  • re: Wendy's and yellow: I'd imagine they dropped it because it drew one too many comparisons to that Golden-Arch-tusked elephant in the room.

    Like it or not, they basically had a lock on the "fast food + red and yellow" combination as a permanent brand element, even if they weren't the only ones actively using it. 
  • imagei will watch the heck outta this pumpkin patch
    imo

    BK: before definitely better than after, what even is that, some kind of space thing?  minimalism definitely works in this case

    DQ: before ugly, after ugly with pointless stripe things just kinda pasted over the top, they don't look like they belong there?

    naney's Uber: a marked improvement

    Wendy's: before really nice, really distinctive old timey kinda, i like it a lot, after is ok but sorta meh
  • imagei will watch the heck outta this pumpkin patch
    also the BK after looks like a fried egg

    i know what it's supposed to be but it just makes me think of a fried egg, every time i see it
  • image


    I think they literally just took a shitty graphic off the internet and ran a lame vector conversion on it to scale it up.
    i think wendy just hit the bong a few too many times
  • The current Burger King logo is incredible.

    I have no strong opinions on DQ's because there aren't any of those around here.
  • image Wee yea erra chs hymmnos mea.
    Tre said:

    re: Wendy's and yellow: I'd imagine they dropped it because it drew one too many comparisons to that Golden-Arch-tusked elephant in the room.


    Like it or not, they basically had a lock on the "fast food + red and yellow" combination as a permanent brand element, even if they weren't the only ones actively using it. 
    Now I want to know why pretty much every big burger chain uses red and yellow as their colours.
  • Warm colors, particularly red, stimulate our weirdo brains to make us hungry.
  • imagei will watch the heck outta this pumpkin patch
    Jane said:

    The current Burger King logo is incredible.

    it's an egg

    hold on, i can prove it
  • (Maybe. There's a bunch of talk about such a phenomenon but only a little bit of empirical evidence.)
  • imagei will watch the heck outta this pumpkin patch
    . . . i would be able to prove it if imgur was not garbage
  • imagei will watch the heck outta this pumpkin patch
    oh here we go

    image
    see

    an egg
  • edited 2015-11-28 17:06:26
    image Wee yea erra chs hymmnos mea.
    Burger
    Egg
    Burgegg
    Bregg
    Begg
  • Tre said:

    re: Wendy's and yellow: I'd imagine they dropped it because it drew one too many comparisons to that Golden-Arch-tusked elephant in the room.


    Like it or not, they basically had a lock on the "fast food + red and yellow" combination as a permanent brand element, even if they weren't the only ones actively using it. 
    Now I want to know why pretty much every big burger chain uses red and yellow as their colours.
    evocative of fries and ketchup
  • image Wee yea erra chs hymmnos mea.
    Ketchup is the condiment of the devil.
  • By that logic I suppose me and a good portion of the American population are emissaries of Satan.

    That actually explains a lot.
  • image Wee yea erra chs hymmnos mea.
    Well, Americans also drink coffee, which is the drink of the devil, so!

    ...Conclusion: Fast food restaurants are hellgates. Maybe that explains the red and yellow.
  • “Alice is like Princess Kaguya, except instead of being found in a stalk of bamboo and sending suitors on impossible quests, she was found in a toy store and eats all the candy.” – Fossilmaiden
    HEINZ

    HE Iouble Nockey Zticks

    Wake up America!!!
  • image Wee yea erra chs hymmnos mea.
    It's funny though, cause even local burger chains use red and yellow. Like so.

    image
  • imagei will watch the heck outta this pumpkin patch
    lolburgerstar
  • “Alice is like Princess Kaguya, except instead of being found in a stalk of bamboo and sending suitors on impossible quests, she was found in a toy store and eats all the candy.” – Fossilmaiden
    burger + star just makes me think of:

    image

    ...which is yet another red and yellow fast food chain. Hmm.
  • “Alice is like Princess Kaguya, except instead of being found in a stalk of bamboo and sending suitors on impossible quests, she was found in a toy store and eats all the candy.” – Fossilmaiden
    incidentally, i can't ever look at the Carl's Jr star without seeing Marshie the Marshmallow's face

    image
  • image Wee yea erra chs hymmnos mea.
    Tachyon said:

    lolburgerstar

    please do not insult the land of garlic mayo
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