You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
6-year-old iPad running a 4-year-old version of iOS: Google Earth gets the current Google logo.
Much newer laptop running most recent version of Windows 10: Google Earth gets the Google logo they stopped using in 2013.
I've learned to tolerate drama...except on the boat
This logo makes no visual sense. There's better ways to interlock a "T" and a "P," and they had to go and put in those red stripes to make it look kinda like an American flag.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
tbh that's about the level of incompetence I expect from anyone involved with Trump's campaign
The T is penetrating the P, giving the whole thing a weird, innuendo-y vibe.
There is no way this didn't come up during the design process. Someone brought that up, and Trump either ignored them or decided that that would make it better somehow.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
I don't know it's like I have been telling people. Donald Trump is already an idiot and all around horrible human being, you don't need to make shit up to have ample evidence that he's a terrible person.
Call me crazy, but the more subdued execution of the idea this time around fits pretty well with the way they've been marketing themselves lately (going back to their roots as The Subway Sandwich Shop, rethinking the brand elements to reflect modern style hallmarks, nothing associated with Jared in any way). I think it works, and should fit in well with their current look.
It's... pretty much the same as it was before (and has been for years), but I do like the thinner text, it fits the holding shape they've settled on a bit better. It'll probably look good on computers.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
It's not bad.
I like that the weight of the lettering is roughly the same as the thickness of the circle.
the only thing I have in my house with a Dell logo on it is the laptop I'm using right now. But I put a Stones' Throw sticker over the logo several months ago.
So. Not even going to front and say I don't have any bias here, because The Verge has been my favorite tech blog since (before) it launched, but.
I like the new look. The revised logo is weird on account of being the old one with the serifs filed off (and the kickstand on the R redone completely) but it isn't ugly, and the retrofuturistic look of the website itself fits well, even if it isn't perfect (I'm still figuring out the deal with the pathway lines, though I do like them). I think as we get a bit more time with it, the site and the brand will both evolve, too (just as the original identity did), so this probably won't be the end-all-be-all of the look.
Also, Armin himself didn't really do it, but if the poll and the comments are any indication, filing off the serifs from the Lubalin wordmark seems to be a cardinal sin in the eyes of Brand New's audience, which... ehhh? Dropping them actually doesn't make a huge difference in practice, especially in an age when the logo is on more small screens than ever. (And to think, they called the Verge team hipsters...)
I neither love nor hate the new one. It's just okay, which is kind of appropriate given that I kind of feel the same way about Taco Hell itself, it doesn't warrant any strong feelings of attachment.
I'd imagine that Lippincott and the in-house team went into this knowing that the connotations of the brand are too strong to warrant any real kind of reinvention, so instead the focus went on refinement. I think they succeeded in making it feel more 2016, but I can't help but feel like there's a certain generic quality that got introduced in the process. You looked at that old extended font on the one and just knew it was Taco Bell, but that's gone now.
A bunch of years ago I remember wondering if Dell would drop its diagonal E after Enron got all its bad press with the cooked books. I guess it didn't happen.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
The problem is that there's nothing obvious
Like, most team names are an animal (Broncos, Dolphins) or something else that lends itself to a visual interpretation
They solved the issue with "Brownie the Elf" but he doesn't seem like he would lend himself well to their modern needs in any form but a "throwback" form. Making him look "aggressive" like they'd want would just make him look stupid. And the bulldog logo they use now could stand to be redone and upgraded to primary. Bizarrely, no other NFL franchise seems to have a canine mascot or anything.
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
It does seem like canine mascots would be more common...
You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
Comments
Call me crazy, but the more subdued execution of the idea this time around fits pretty well with the way they've been marketing themselves lately (going back to their roots as The Subway Sandwich Shop, rethinking the brand elements to reflect modern style hallmarks, nothing associated with Jared in any way). I think it works, and should fit in well with their current look.
So. Not even going to front and say I don't have any bias here, because The Verge has been my favorite tech blog since (before) it launched, but.
I like the new look. The revised logo is weird on account of being the old one with the serifs filed off (and the kickstand on the R redone completely) but it isn't ugly, and the retrofuturistic look of the website itself fits well, even if it isn't perfect (I'm still figuring out the deal with the pathway lines, though I do like them). I think as we get a bit more time with it, the site and the brand will both evolve, too (just as the original identity did), so this probably won't be the end-all-be-all of the look.
Also, Armin himself didn't really do it, but if the poll and the comments are any indication, filing off the serifs from the Lubalin wordmark seems to be a cardinal sin in the eyes of Brand New's audience, which... ehhh? Dropping them actually doesn't make a huge difference in practice, especially in an age when the logo is on more small screens than ever. (And to think, they called the Verge team hipsters...)