Is it bad that hearing generational demographics talked about like they're some kind of predictable other to be marketed towards really creeps me out?
i know, "is it bad that", but i'm seriously asking this.
Anyway, that article seems like a needlessly overcomplicated way of saying that people are more inclined to believe that you mean what you say if your actions back it up. Which isn't surprising.
Marketing people live in a strange alternate universe where common folk like ourselves live only to be advertised and sold to and love this experience down to our very core.
Contrast our own world, where people have things like thoughts and feelings.
Marketing people live in a strange alternate universe where common folk like ourselves live only to be advertised and sold to and love this experience down to our very core.
they do this because they want to convince themselves that they're bringing some sort of intrinsic good into the world, makes the job more bearable
Jeff Fromm is president of FutureCast, a millennial trends consulting firm. He also is lead editor of www.millennialmarketing.com and co-author of the book "Marketing to Millennials: Reach The Largest & Most Influential Generation of Consumers Ever." #viewsaremine
Indeed, reading these happy-go-lucky, rather Libertarian-flavored thinkpieces from the height of the Web 1.0 era is kind of hilarious in hindsight. This seems like it'd be a good companion piece to ESR's ruminations on "the bazaar".
The Mysterious Ballerina and her Tree Stump Ghosts
"Where's the funny? Why millennials' love of 'StoryLiving' replaced comedy in Super Bowl ads" The phrasing of the title seems like this is another nefarious scheme of the millennials
"Storyliving" is a term Fromm recently came up with, not an established piece of jargon.
It evidently means that rather than simply presenting consumers with a scripted narrative (storytelling), you're actually being seen to *do* stuff - making donations, campaigning on behalf of a cause, stuff like that. In doing so, you are living the story, rather than simply telling it, and consumers will notice and respect this, and hopefully want to participate.
Which is to say, actions speak louder than words. Fromm apparently thinks this is some novel idea that Millennials have a particular obsession with.
It is likely accurate to say that previous ways of advertising lose their effectiveness over time as we develop a cynicism toward them. But things like this make me want to beat up marketers.
my fave advertising is advertising where they tell you that they have a product and it's a good product
like one time i hard an ad for some frozen pizza brand on the radio and it sounded like something different and i got it instead of my usual brand when i went to the store for frozen pizza and it was pretty alright
"Storyliving" is a term Fromm recently came up with, not an established piece of jargon.
It evidently means that rather than simply presenting consumers with a scripted narrative (storytelling), you're actually being seen to *do* stuff - making donations, campaigning on behalf of a cause, stuff like that. In doing so, you are living the story, rather than simply telling it, and consumers will notice and respect this, and hopefully want to participate.
Which is to say, actions speak louder than words. Fromm apparently thinks this is some novel idea that Millennials have a particular obsession with.
Yeah, like I said earlier, it had the definite stink of a forced meme or a trade name to it. I would not be surprised if there's some business book All About It (tm) not too long from now.
It works pretty much the same way as dog-whistle terms in politics, but instead of coding for things that are racist/sexist/horrible, they're coding for the banal. :P
Comments
i know, "is it bad that", but i'm seriously asking this.
Anyway, that article seems like a needlessly overcomplicated way of saying that people are more inclined to believe that you mean what you say if your actions back it up. Which isn't surprising.
firm. He also is lead editor of www.millennialmarketing.com and
co-author of the book "Marketing to Millennials: Reach The Largest &
Most Influential Generation of Consumers Ever." #viewsaremine
#viewersaremine
THEIR PUNY MINDS ARE UNDER MY CONTROL
(The other Jane)
It evidently means that rather than simply presenting consumers with a scripted narrative (storytelling), you're actually being seen to *do* stuff - making donations, campaigning on behalf of a cause, stuff like that. In doing so, you are living the story, rather than simply telling it, and consumers will notice and respect this, and hopefully want to participate.
Which is to say, actions speak louder than words. Fromm apparently thinks this is some novel idea that Millennials have a particular obsession with.
like one time i hard an ad for some frozen pizza brand on the radio and it sounded like something different and i got it instead of my usual brand when i went to the store for frozen pizza and it was pretty alright
Otherwise there's no reason for the word to exist.