Apple could buy Beats

edited 2014-05-10 15:39:50 in General
http://www.usatoday.com/story/tech/2014/05/08/report-apple-to-acquire-beats/8868913/

I like Apple stuff, but I worry about them trying to force Beats stuff onto their consumer base...I loathe Beats.

Comments

  • You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
    It's gotta be better than those cheap earbuds that come with every iPhone, eh? :P
  • It's gotta be better than those cheap earbuds that come with every iPhone, eh? :P

    this is true, but does anybody actually use those?

    as long as they don't end up using that shitty BeatsAudio bogus EQ thing it's cool
  • the monster cable saga finally reaches its end
  • > buds
    > costing about 20 keys (about US$50)
    > cheap
  • edited 2014-05-10 15:47:46
    also why would anyone want to use expensive apple stuff

    or buy expensive branded headphones

    [/flamebait]
  • I think GMH is actually talking about the earbuds that Mac TF2 players get.
  • also why would anyone want to use expensive apple stuff

    or buy expensive branded headphones

    Some headphones are expensive because they're well-made and sound good.

    Beats are definitely not a case of that though, which is hilarious, since Dr. Dre is a producer. I have to imagine that it's rather unlikely that he actually uses his own headphones in the studio.
  • Oh huh, Monster Cable actually stopped producing Beats headphones in 2012.
  • edited 2014-05-10 15:51:28
    yeah, this

    and it's "used to get", since not even mac tf2 players get it anymore.

    it's basically one of the de facto "currencies" in tf2 trading-verse, and it's currently valued at like 18~19 keys

    keys are US$2.50 to get from the store, and maybe about $2.30 to $2.40 if you snatch them up on the market

    the white apple earbuds in real life are decently stylish but not really the super-desirable item that they are in tf2
  • Ironically, they're more expensive than actual Apple earbuds.
  • Glenn, you are assuming that any of us know what a "key" is in the TF2 sense.
  • Superior comfort, fit, and sound quality
    superior to what
  • the only people i know/knew who play/played TF2 were those fedorabros back in high school
  • There's only really two kinds of TF2 players, those guys and people who play it to the exclusion of almost anything else.

    I really have no idea how a novel but not that great FPS is so popular.

    I guess it is technically freeware, which probably helps.
  • Glenn, you are assuming that any of us know what a "key" is in the TF2 sense.

    Oh, sorry about that.

    The game randomly drops these "crates" which "contain" random special items like kills-tracking weapons or rare cosmetic items.  They are useless by themselves, however, and require buying a Mann Co. Supply Crate Key from the in-game item store, to make use of them.  They cost US$2.49 each.

    Since these keys aren't generated randomly, but have a set purchase price and are pretty much only created when someone buys keys from the store, they are one of the de facto currencies in the world of TF2 trading.

    Earbuds are another de facto currency, due to there being a limited number of them.
  • I don't think GMH plays TF2 so much as he participates in the economy
  • I dunno why other people play TF2, but I play it mainly as a quick procrastination or stress-release thing.

    I rarely do trading, and when I do, I'm not one of those people a Bill's Hat or Earbuds or an hat with Unusual effects (all very expensive stuff).

    I'm also not hugely good at the game, and there are some classes I completely suck at, but I'm not really one of those competitive types who likes WTFPWNing people and being a jerk about it.  I don't give much of a crap about (k+a)/d ratios -- simply being above 1 means I'm doing decently at the game.  (That means "kills and assists, divided by deaths", for what it's worth.  People usually talk about a k/d or kill/death ratio but in this game assists are pretty important -- especially when you're playing a healing class.)

    I also don't play Sniper or Spy, which are probaby the two most obnoxious classes in the game.  I've actually lately enjoyed maining Medic, because I much prefer not being at the front lines myself but instead enabling everyone else to kick ass at the front lines.  I actually get a pretty good score for that, as long as I know when to pull back.

    Well, there would be one benefit to being better at the game.  I could spray-paint (in-game) Pretty Cure All-Stars pictures everywhere and get away with it.



    It's actually a little odd that TF2 is my most-played game on Steam, by hours logged.  Part of those hours come from idling the game a year or so ago, back when idling produced random drop items (weapons that could be crafted into metal which could be used as currency and other stuff), but ironically I actually (actively) played TF2 more back then than more recently.

    Still, TF2 to me is a sort of idle messing-around game, not a deeply fulfilling game that I can really say is one of my favorites.  In fact, a few weeks ago, I decided to uninstall it because I felt I was using it too much as a way to procrastinate, and neither doing useful work nor playing games that I like more.

    I might reinstall it later, when the semester's over.
  • -calica said:

    I don't think GMH plays TF2 so much as he participates in the economy

    I actually don't do much trading.  There was a time when I did, but mainly to use TF2 items to "cash them out" into Steam wallet credit for use in buying games, via the Steam Community Market.  I've never owned any of the high-profile items, and I don't buy keys, and I don't even have an account at tf2outpost or the trading sites other than backpack.tf.

    Back when I did get into the trading, it was pretty interesting to see the economic forces in action, such as how metal kept on getting devalued relative to keys due to its being generated by people simply playing the game.  It was also interesting to pick up obscure marketable items that would give me more wallet credit per metal cost rather than picking up the high-profile keys.

    I even thought of doing arbitrage -- i.e. taking advantage of market discontinuities to make a profit (e.g. finding someone who wants to sell item X for 1 ref and finding someone who wants to buy item X for 1.33 ref and doing both trades to get a profit of 0.33 ref).  But at one point I realized that all this trading stuff was really time- and attention-consuming and I was going down a long rabbit hole.

    So I decided to stop most of this (at least stop trying to do this on a regular basis and scour the trade threads and stuff constantly) and (mainly) only trade for items I personally wanted.
  • “I'm surprised. Those clothes… but, aren't you…?”
    I know a tiny number of people who play that game casually and aren't either obsessives or weird fedora-bros, but those two categories are not uncommon.
  • it's one of those games that seems to attract obsessiveness (not unlike Valve's other free-to-play flagship, DOTA2).
  • “I'm surprised. Those clothes… but, aren't you…?”
    It makes sense. It's novel and it has a pretty distinctive sense of humour. People latch onto that.
  • The supplementary material and general style of humor is definitely a really fun part of the gameworld.

    And don't get me wrong, TF2 is a pretty darn good game.  It's actually got relatively well-balanced classes, and it actually encourages teamwork (if you've ever played the game you'll know how much more effective just a little bit of teamwork will make you compared to an opposing team that doesn't do it).  The weapons are also rather well-balanced, with very few choices that are noticeably better than others.
  • I'm currently getting back into TF2. It's a good stress-releaser, and there's nothing quite like being the guy who saps the entire sentry net or captures the intel in 15 seconds flat. 

    No idea how the economy works though. Cosmetics mean nothing to me, and I'd rather make a weapon than trade for it. 
  • edited 2014-05-10 22:17:29
    Basics of the TF2conomy:
    * craft your extra weapons into metal.  only do this for "clean" weapons -- untradeables and uncraftables are "dirty".  2 weps = 1 scrap metal = 1/3 reclaimed metal = 1/9 refined metal.
    * when trading weapons and cosmetics with other people, watch what you're giving and getting CAREFULLY.  be on the lookout for "dirty" items, as well as scammers.
    * want a particular weapon?  standard rate is to charge 1 scrap, but you may be able to get a better deal.  or just wait for the weapon to drop randomly for you.
    * many hats are also cheaper than the 4 refined it takes to get a random hat.  if you really want a hat, try trading for it.
    * opening crates is almost never worth it since strange weapons are generally worth (in metal) less than a key, and they're the most common drops from crates.  if you want a strange, try trading for it.
    * some strange weapons (and "strangifier" items) come from very rare crates, and thus cost through the roof.  example: Strange Bacon Grease, which strangifies the Frying Pan.
    * want a particular item?  check its price on a site like backpack.tf or other sites.  (backpack.tf also has classified listings too)
    * refined metal, keys, bill's hat, and earbuds are used as standard "currencies".
  • My dreams exceed my real life
    I liked being an engineer in TF2

    Also a medic

    Those were the roles I was good at.
  • I'm either a Scout, a Spy or a Pyro. Sometimes Gunslinger Engie. I play other classes for practice, or if the team has a dire need for it (e.g. play as Soldier in order to bust a sentry) 
  • I like Scout, Medic and Soldier

    most of the other classes are OK but none really Jump Out at me like those three
  • I've learned to tolerate drama...except on the boat
    Apple has grabbed Beats!

    They do not officially own it yet, however; they will officially take ownership of it later. They'd need the approval of the FTC, I think...
  • The headphone part of the business is unlikely to be a problem to the FTC; Apple does not have an appreciable part of the market for headphones except for the crappy earbuds that come with iPods/iPhones.  Perhaps the online music initiative Beats has, but although Apple is a major player in that market, Beats isn't.
  • I've learned to tolerate drama...except on the boat
    I admittedly wasn't sure what hurdles Apple and Beats would have to jump to close the deal, other than sorting out paperwork.

    I was thinking of how Disney needed FTC approval to buy Lucasfilm (though they didn't need it to buy Marvel; they needed only the approval of Marvel's shareholders, which they got)
  • To do with buying something seen as a direct competitor in a market in which you are a major player raising monopolistic concern, I'd guess.
  • edited 2014-05-28 19:03:35
    I've learned to tolerate drama...except on the boat
    I could see how Disney owning Lucasfilm would be concerning (they own Industrial Light & Magic and Skywalker Sound, which are major VFX and sound production houses respectively)...

    Lucasfilm's actual film production division had been mostly dormant by then, Lucasfilm Animation didn't do anything (to my knowledge) other than produce Star Wars: The Clone Wars, and Lucas Licensing ended up being folded into Disney Consumer Products.
  • How much market share does Beats have of the headphone market?
  • According to Wikipedia "a market share of 64% in the U.S for headphones priced higher than $100"
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