Why is the Disney Princess line so popular?

Anonus

I get that there are a paucity of female-centric big-name merchandising licenses, but like, airbrushed cartoon characters? A post-hoc corporate invention of a "universe" that basically has to be forced to make any narrative sense? (Then again with the magic of toys anything can make sense)

Klinotaxis

mind control project operated by OSS holdouts in an antarctic bunker to reestablish feudalism permanently, thus preventing communism forever

Tatterhood

people like disney
+
people like princesses
=
???

Princess Alice

Marketers can sell anything.

Obā-san

Fun fact: branding guidelines state that when depicted together the princesses cannot be looking at/acknowledging one another, because they aren't characters that exist in the same universe

Anonus

Somehow, I had never consciously noticed that before

Like, jesus, no wonder it rubs me the wrong way

Fossilmaiden

That actually extends to Kingdom Hearts, too, despite it being a massive Disney crossover. They mostly get around it by never having the princesses in the same place at once, and having the (pretty reasonable, all things considered) in-story rule that you never ever tell someone that other worlds exist unless they already found out somehow.

Anonus

That sounds kinda no-fun

But what do I know, I'm the one grappling with how to integrate the WB, H-B, and Jay Ward verses, all because one of them feels like a world where a certain real-life event didn't happen