a 27 page wonderpost from....the Pepsi Corporation

I really cannot emphasize how genuinely ridiculous this document--which appears to be a pitch for the redesigned logo they eventually adopted--is. Within the first few pages alone you have a graph arbitarily labeled "DNA" with a line pointing to the Pepsi logo, at one point the Pepsi logo is compared to "sacred hindu numerology"(?!?!?!), and then on another page, we're given this:

"The Pepsi ethos has evolved over time. The vocabulary of truth and simplicity is a reoccurring phenomena
in the brand’s history. It communicates the brand in a timeless manner and with an expression of clarity. Pepsi
BREATHTAKING builds on this knowledge. True innovation always begins by investigating the historic path.
Going back-to-the-roots moves the brand forward as it changes the trajectory of the future. "

Comments

  • miss me with that ‘weapon accuracy’ shit. im shooting everything. im
    laying down cover fire. im shooting the walls. im shooting my teammates.
    im shooting myself. my accuracy is 100% yall just dont know what im
    aiming at

    image
  • miss me with that ‘weapon accuracy’ shit. im shooting everything. im
    laying down cover fire. im shooting the walls. im shooting my teammates.
    im shooting myself. my accuracy is 100% yall just dont know what im
    aiming at

    image
  • miss me with that ‘weapon accuracy’ shit. im shooting everything. im
    laying down cover fire. im shooting the walls. im shooting my teammates.
    im shooting myself. my accuracy is 100% yall just dont know what im
    aiming at

    image
  • miss me with that ‘weapon accuracy’ shit. im shooting everything. im
    laying down cover fire. im shooting the walls. im shooting my teammates.
    im shooting myself. my accuracy is 100% yall just dont know what im
    aiming at

    image
  • kill living beings
    aw man i was hoping for a newer document

    pepsi universe is always good to be reminded of though
  • miss me with that ‘weapon accuracy’ shit. im shooting everything. im
    laying down cover fire. im shooting the walls. im shooting my teammates.
    im shooting myself. my accuracy is 100% yall just dont know what im
    aiming at

    I wonder what the people who wrote this are doing nowadays.
  • Once upon a time and a very good time it was there was a moocow coming down along the road
    fascinating

    I do agree with their admiration for round things, anyway
  • Sup bitches, witches, Haters, and trolls.
    Jane said:

    image

    fun fact: that pepsi ratio?  it's actually just 3/2
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