Because it's kind of a weirdly childlike view of the world?
Not *puerile*, mind you, but those shows engage cynicism in a way that is relatable to children.
There's nothing weathered and world-weary about Invader Zim's offbeat, constantly disgusting, chaotic world. It's reflective of someone overwhelmed by those things because they all feel new. That's why it resonates with kids.
That's true. IZ was just over-the-top and chaotic in a way that the others I mentioned weren't. I was thinking more along the lines of Rocko's Modern Life, where an omnipresent corporation controls almost every aspect of the characters' lives.
That period in Nickelodeon's programming history was interesting for a couple of reasons. You could see them moving away from their family game show and rerun roots and branching out into cartoons where, for a certain window of time, the animators and writers were given a startling amount of creative control. And while Rocko is certainly a curious outlier, most of these seem to be part of that child's-view ethos: The world is big and scary and weird, and being able to see that expressed in entertainment at a young age is empowering, and their chief animation producer, for all her faults, recognised this very well.
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Not *puerile*, mind you, but those shows engage cynicism in a way that is relatable to children.
There's nothing weathered and world-weary about Invader Zim's offbeat, constantly disgusting, chaotic world. It's reflective of someone overwhelmed by those things because they all feel new. That's why it resonates with kids.