JCPenney

Princess Alice · 2012-01-26 03:10:20

They're planning on completely revamping their stores and pricing in an attempt to save themselves after a bad holiday season.

I'm kinda worried for the future of the company, to be honest. This is one of those things that could either go really well or fail really hard--though I suppose it's better than doing nothing and fading away into bankruptcy.

Also, this is their new logo:

Anonus · 2012-01-26 03:19:56

That logo...I want to see some applications for it. It looks kind of stupid and in need of refinement on its own. Waiting for applications is something the graphic design ignorant this-is-the-next-2010-Gap-logo crowd needs to learn to do, in my opinion.

I wonder if they have a history of doing badly.

Princess Alice · 2012-01-26 03:28:40

Agreed...not that a logo shouldn't be judged on its own merits, but applications can make a world of difference. For some reason I keep thinking the empty space will be used to frame things.

Also I find it amusing that they went from Helvetica to Gotham.

Anonus · 2012-01-26 03:30:33

Sometimes I wonder if people notice Gotham's ubiquity.

Princess Alice · 2012-01-26 03:39:26

Part of me wonders whether the proliferation of Gotham now is at all similar to the proliferation of Helvetica in the '60s.

Imipolex G · 2012-01-26 10:35:34

When Gotham is ashes

Obā-san · 2012-01-26 10:42:17

American flag similarity seems kitschy.

Princess Alice · 2012-01-26 12:09:14

I noticed that too. It struck me as somewhat weird, because there's no real reason to want to associate JCPenney with PATRIOTISM aside from a cheap attempt to cash in on it.

I wonder if the store's name is actually going to change to just "JCP". Hell, most people I know still call it "Penneys", even though they haven't used that name since the '70s.

Also, in the new commercial they seem to be using something of a transitional logo, consisting of just the "jcp" portion from the 2011 logo:

Princess Alice · 2012-01-26 20:30:27

Brand New article already. Armin Vit is fast.

Also if I'm ever put in charge of moderating BN's comments the first thing I'm doing is wordfiltering "Gap".

Anonus · 2012-01-26 20:38:00

I like Gotham but sometimes its ubiquity depresses me. I still am not sure on the logo.

Princess Alice · 2012-01-26 20:40:06

Agreed on both counts.

Something about the logo seems "off" to me, somehow, but not enough to necessarily call it "bad".

Obā-san · 2012-01-26 20:40:44

The red, the blue, and the large white space create tension.

ProfessorGator · 2012-01-26 20:48:23

Speaking as someone who isn't into logos that much, I don't like the fact that there's so much empty white space, either. I understand they're trying to make it look like the American flag, but maybe if they made the blue box a little bigger, it'd look nicer. It's a little weird that the initials of their store take up about 20% of the space.

Manly McMacho · 2012-01-27 01:17:02

I think if the red border where less thin (compared to all of the blakn space at least) it'd look less weird.

lee4hmz · 2012-01-28 01:37:57

I think it's funny that the Brand New article refers to this new campaign as "on-target", because that's what it reminds me of -- a more colorful version of Target's livery.

Also, the big square kind or reminds me of Nationwide's current logo (which I remember not liking all that much when it was introduced).

Also also, the comments are hi-larious. "Twee Technicolor hell"? Sure, if this was a high-end, mahogany paneling and parquet floor kind of place, it'd be an absolute travesty, but this is JCPenney we're talking about here. This is the next step above Target and Walmart. Appealing to normal people is key.

Viani · 2012-01-28 01:43:29

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Anonus · 2012-01-28 01:45:19

...Tnophelia, are you secretly a spambot or something?

lee4hmz · 2012-01-28 01:53:59

-looks up the 2010 Gap logo-

Now, see, Gap is considered a higher-end kind of place. The old logo looks more...I dunno, expensive? Classy? Whereas the 2010 logo makes it look like they're trying to go lower-end, especially considering the main font is Helvetica (which looks generic these days). It also looks very corporate, like it belongs more on a venture-capital fund or a tech company (cf. Seagate's 2002 logo).

None of that applies to the new JCP logo. While there is a lot of whitespace in it, it has a snap to it that the 2010 Gap logo doesn't, and as I hinted at before, I really like the applications.

Viani · 2012-01-28 01:55:37

No, I am just accustomed to being ignored in this thread

I thought I was posting in the Trash Heap but then I read the thread title.

lee4hmz · 2012-01-28 05:29:06

BUNP

Salix Babylonika · 2012-01-28 12:21:57

What do they even sell at JC Penny's? I've never been in one.

ProfessorGator · 2012-01-28 12:24:43

If I recall correctly from the last time I was there, it's a Macy's-esque department store, but mostly specializing in clothes. I don't remember if they sell any furniture or appliances.

Ace Rimmer · 2012-01-28 13:41:51

Wait a minute,

JC Penny is a real shop?

Misery · 2012-01-28 13:42:40

Yeah.

Ace Rimmer · 2012-01-28 13:44:43

Well I'll be dammed

I really thought it was a shop that Family Guy made up

Justice4243 · 2012-01-28 17:17:52

Family Guy likes to keep topical. Same with South Park.

It's funny when I have to explain to Friday that references in either are usually to "Real things" or "events".

Rottweiler · 2012-01-28 17:19:07

King Friday must have had such a warped view of America when she arrived here.

Ace Rimmer · 2012-01-28 17:20:25

@Justice:

To be honest, Family Guy and South Park are quite ethnocentric so its hard to tell whats real and whats fiction

Tre · 2012-01-28 17:27:56

I knew this thread would be here eventually.

Personally, I thought the logo was "deeaugh" at first, but my thoughts of it improved with the applications.

I'm still leery of it as a store sign though. If it were up to me I'd make the "flag" appear to the left of the name "JCPenney", but then again that may seem too much like it's copying Macy*s.

JCPenney

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