Because Trump is bffs with the CEO of Sharper Image. That's seriously it.
One of the results of Trump's Atlantic City stuff imploding was that he owed a shitload of money to some beef company. Trump Steaks was basically a just-barely-legal laundering scheme to finish paying that off. It failed spectacularly -- the steaks were overpriced by an order of magnitude and utter shit, and they sold almost nothing -- but in a way that gave Sharper Image a lot of exposure and patronage through sheer wtf value.
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