what's it called when songs do the thing

edited 2013-08-01 15:34:06 in General Media
You know, like where it starts out fuzzy but then it gets clear? Like what happens at about fifteen seconds into Harder Better Faster Stronger.
http://m.youtube.com/watch?v=gAjR4_CbPpQ&desktop_uri=/watch?v=gAjR4_CbPpQ

I really like that effect.

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