I CAME BACK TO HEAPERS HANGOUT TO YELL ABOUT THE NEW GOOGLE LOGO

criminalscum

REEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE

REEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE

Anonus

what about it?

criminalscum

SOILED IT
SOILED IT
SOILED IT

Imipolex G

it's boring

Anonus

Imipolex G said:

it's boring

what do you think it should look like then

Anonus

Also I don't think geometric letters are boring >_>

Imipolex G

Anonus said:

Imipolex G said:

it's boring

what do you think it should look like then

1. a ransom note
2. an illegible black metal band logo
3. tits

criminalscum

Now that I'm slightly less mad, I feel that the "childlike" look combined with Google's desire to know everything about your life is vaguely patronizing. The circles kind of blend in to each other when viewed from a far distance, so it's not as readable as the old logo to me. I'm not convinced that it preserved the look of the previous logo, even though it kept the colors and the slanted E. Finally, the G looks a bit thin compared to the other letters.

I think it's being called "boring" because "clean" and colorful sans-serif redesigns have been trendy for several years now.

Calica

the new google logo is fine

Tre

It's weird; the critical consensus seems to be that it's fairly well-done as an evolution of the previous mark (with Steve Heller likening it to Paul Rand's work in an interview with The Verge, even) but my friends and the general public, if they bother to have an opinion on it at all, seem to find that it made the brand less distinctive by going with a sans serif over a serif.

Always the devil's advocate, I'm on the "good evolution" side, myself; the old logo, while certainly charming in the way that things like it become after being integrated into the daily lives of millions, was a relic of the Google of old; they tried to modernize it as much as possible in its later years by shrinking the drop shadows and textures to the point of invisibility, but the arrival of Material Design and (to a lesser extent) iOS 8 kind of foreshadowed the fact that a larger change was going to occur, and I feel like they did a very good job of keeping the old mark's character while bringing it in line with the look and style of 2015 Google.

(I'm also very excited to see how it'll be integrated into the Doodles.)

Calica

yeah, also I think the new G fits in with the Holo style better (is it still called that?)

Tre

Since Android 5.0, the Holo name and look has been effectively replaced by Material Design, which ditches the Tron lines and dark theming that Holo embraced in favor of a brighter, more colorful approach.

(Essentially, the whole OS is now based on the look established with Google Now and its cards, especially in regard to the way users interact with the visual prompts.)

Imipolex G

it's boring

Tre

Perhaps, but no moreso than the old one was. 

Armin from Brand New phrases it better than I can right now, being in class:

Armin Vit said:

This isn’t just a logo that needs to print on a business card, embroider on a polo, and work on a website — it has to do all those things plus live in smartphones, watches, TVs, tablets, eventually car dashboards, and who knows what else in the near future. A lot of visual solutions to a logo wouldn’t adapt well to this challenge, which is why the simplicity many people are reacting to as boring is the right approach.

Tachyon

i think it looks decent enough, but i don't like the favicon

Salix Babylonika

It doesn't matter because the end goal of all capitalist megacorporations is the same.

:downer Jane noises:

Tachyon

. . . to make money?

Calica

Tachyon said:

i think it looks decent enough, but i don't like the favicon

I think the favicon changes are more jarring than the logo ones.