Because of Andrew Lloyd Webber's star-power and knack for catchy songs, probably, and the sheer novelty of the premise and execution.
In all seriousness, I wouldn't mind an opera based on Old Possum's Book of Practical Cats by someone who, y'knw, wasn't Andrew Lloyd Webber. He's just seriously not my cup of tea, and the failure to get Edward Gorey involved given his theatre work and his fantastic illustrations for later editions of the book is a freaking tragedy.
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