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Why does DreamWorks Animation even still exist?

AnonusAnonus
in General
As an actual operation I hope it doesn't die because there's a lot of talent there and it seems to be a good working environment.

As a brand name what the hell is even its future? It lost all meaning when Katz bailed. Comcast should really just transfer the "DreamWorks" trademarks to Spielberg and use another name for DWA - if they don't just want to call it Illumination too.
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Comments

  • KlinotaxisKlinotaxis
    kill living beings
    now, i'm not a "business" "expert", but i was onder the impression that dreamworks movies make a lot of money, and that business type entities that make a lot of money usually don't stop existing
  • AnonusAnonus
    I've learned to tolerate drama...except on the boat
    This was more about the brand name than the actual operation. The operation has strong bones. Nobody knows what the hell the DreamWorks brand even means, especially now that Jeffrey Katzenberg is gone.
  • AnonusAnonus
    I've learned to tolerate drama...except on the boat
    Universal has been canning and delaying DWA projects left and right too.
  • KlinotaxisKlinotaxis
    kill living beings
    they make animated kids movies, usually CGI now, with that one face
  • Obā-sanObā-san

    well, it probably means "hey, they did Shrek, the kids liked that ok, I guess we can drag them to this one then"
  • AnonusAnonus
    I've learned to tolerate drama...except on the boat
    it also means "we own the Jay Ward/Total/Harvey characters, whom I desperately hope Universal is kind to"
  • AnonusAnonus
    I've learned to tolerate drama...except on the boat
    also they are still fucking touting Shrek in trailers for shit

    god I wish Katzenberg didn't suffocate shit so much
  • AnonusAnonus
    I've learned to tolerate drama...except on the boat
    I actually enjoy Shrek it's just the original movie is 16 fucking years old

    In Pixar trailers they say "From the creators of Movies More Recent Than Toy Story"
  • MetaFourMetaFour
    For once, or maybe twice, I was in my prime.
    Oh man, I loved Movies More Recent Than Toy Story!
  • OdradekOdradek
    My dreams exceed my real life
    It's weird that at one point, Shrek was subversive and anarchic
  • AnonusAnonus
    I've learned to tolerate drama...except on the boat
    Odradek said:

    It's weird that at one point, Shrek was subversive and anarchic

    It still is

    There's a scene where Lord Farquaad masturbates to Fiona while the mirror cringes
  • MetaFourMetaFour
    For once, or maybe twice, I was in my prime.
    Anonus said:

    This was more about the brand name than the actual operation. The operation has strong bones. Nobody knows what the hell the DreamWorks brand even means, especially now that Jeffrey Katzenberg is gone.

    From what I can tell, most businesses care more about their profits than what their brand "means". They bring in image consultants and graphic designers to revamp their identity because they're losing money and want the rest of the world to know they've put those money-losing days behind them... Or because they think the market has changed enough that they're going to start losing money unless they can signal to the world that they're hip, cutting-edge company, still totally relevant to the modern world, dammit.

    If a company is making money, and has every reason to think they're going to keep making money for the foreseeable future, then they don't care if their brand is an incoherent mess.
  • Obā-sanObā-san

    yeah, brand coherence is just a means to an end, not the goal in and of itself
  • AnonusAnonus
    I've learned to tolerate drama...except on the boat
    well brand coherence is really important to today's Hollywood
  • Obā-sanObā-san

    because it makes them money
  • Salix BabylonikaSalix Babylonika
    https://i.imgur.com/7Iil2JW.png
    Anonus said:

    Odradek said:

    It's weird that at one point, Shrek was subversive and anarchic

    It still is

    There's a scene where Lord Farquaad masturbates to Fiona while the mirror cringes
    no, that's just gross.
  • AnonusAnonus
    I've learned to tolerate drama...except on the boat
    Jane said:

    Anonus said:

    Odradek said:

    It's weird that at one point, Shrek was subversive and anarchic

    It still is

    There's a scene where Lord Farquaad masturbates to Fiona while the mirror cringes
    no, that's just gross.
    it was probably supposed to be
  • AnonusAnonus
    I've learned to tolerate drama...except on the boat
    Tamlin said:

    because it makes them money

    also if you master it it makes you look really competent
  • Princess AlicePrincess Alice
    You are the end result of a “would you push the button” prompt where the prompt was “you have unlimited godlike powers but you appear to all and sundry to be an impetuous child” – Zero, 2022
    What brand would they replace DWA with if they were to retire it?
  • AnonusAnonus
    I've learned to tolerate drama...except on the boat
    Central Avenue said:

    What brand would they replace DWA with if they were to retire it?

    Walter Lantz Cartunes
  • AnonusAnonus
    I've learned to tolerate drama...except on the boat
    Oh wait I keep forgetting Trolls did very well for DWA
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