In 1977, Kenner Toys advertising and development executive Bernard Loomis discussed the marketability of Close Encounters of the Third Kind, a film in preproduction by director Steven Spielberg. Loomis told Spielberg that his Close Encounters sounded great, but it wasn't "toyetic." Spielberg conceded and told Loomis to license the Star Wars property, made by his friend George Lucas, instead, which Loomis later did.
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