The size of the “wonder” in Kent’s print amounts to a question: is
there wonder here? Is the body of Christ present in this substance?”
Apparently, the answer she found was no—in 1968 Kent left the
Sisters of the Immaculate Heart of Mary to devote herself to anti-war
activism and her art. Wonder Bread’s advertisers had their own answer;
following the general trend of the era, Wonder Bread advertisements
changed their target audience and began to cater to younger women, with
the slogan “BOY TRAP Helps catch boys…!” Though not the body of Christ,
for women the pathway through Wonder Bread to a transcendental
consummation of flesh was made clear.
In 1965, the artist, Sister, and anti-war activist Corita Kent,
searching for the divine, probed the tension between the collective and
individual by matching the promises of Wonder Bread with a quote from
Camus:
[We shall hear, amid the uproar of empires and nations a faint
flutter of wings, the gentle stirring of life and hope. Some will say
this hope lies in a nation; others in a man. I believe rather that it
is awakened, received, nourished by millions of solitary individuals.]
Milestones: 1921 Taggart Baking Company of Indianapolis was planning to launch its 1.5 pound loaf of bread. 1921 Taggart Vice President Elmer Cline names the new bread Wonder® Bread 1925 Continental Baking Company bought the Taggert Baking Compan 1930 Wonder begins selling pre-packaged pre-sliced bread 1941 The war effort needs metal used in slicing blades, so Wonder is only sold by the loaf. 1941 Wonder introduced a revolutionary new way of baking that eliminated holes in bread. 1941 Wonder intorduces enriched white bread with vitamins and minerals to improve nutrition 1986 a new reduced-calorie Wonder Light was launched. Made with fibers from natural sources 1995 Interstate Brands Corporation acquired the Continental Baking Company 2001 In honor of its 80th birthday, the Wonder Bread hot air balloon begins touring the country 2004 Interstate Brands Corporation files for bankruptcy protection bread, wonder bread, white bread, Elmer Cline, Taggart Baking Company, Continental Baking Company, Interstate Brands Corporation, invention, history, inventor of, history of, who invented, invention of, fascinating facts. |
The new Wonder Bread didn’t suggest hearth and home. On the contrary,
the unnaturally vibrant colors of the logo and visual purity of this
new, virgin white, 1.5 pound loaf perfectly evoked the otherworldliness
of the enormous manufacturing system that was seen as America’s future.
Collective effort was at the core of the product’s mystique, though
after the Russian Revolution of 1917, many Americans were hysterically
anti-collective. The same year that Wonder Bread was introduced to the
American public, the Chinese Communist Party was founded, and
five million Russians were dying of famine due to forced
collectivization.
While the much-reviled communists starved, many Americans ate Wonder Bread—and
in 1925 Taggart sold off his second successful company. For Americans,
Wonder Bread promised not only meager sustenance, but also a superior
product: one that was consistent, uniformly white and pure, and that
miraculously didn’t go stale. Wonder Bread enabled Americans to imagine
themselves aloft in splendor, a unique balloon of ego, eating the bread
of the future that was surely superior to whatever gruel the
collectivists could produce.made clear.
The placement of the sandwich in front of the mouth of the woman is
typical of the era’s high-Freudian, sexually charged style. The
subliminal cues appeal to both genders in different ways. Men, who
theoretically would want to kiss this woman, have to first eat through
the sandwich she is offering in order to enjoy her other treats and
delights. Women who want to share their treats are encouraged to add an
additional armament to their roster. The third slice of bread is to
encourage people to eat more bread.
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And the history books forgot about us
And the Bible didn't mention us
And the Bible didn't mention us, not even once.
Your hair was long when we first met