How to Anime/Manga Companies make money?

Viani · 2017-05-30 22:50:27

Do the networks pay the companies to make them then sell merchandise/run ads and define if its a success that way?

I know its not the size/intensity of the fandom that defines its success if it doesn't make money.

Viani · 2017-05-30 22:50:42

Also what defines an anime as a flop? Do they have budgets and gross earnings?

Salix Babylonika · 2017-05-30 22:51:39

selling DVDs and merchandise to otaku.

That's not an exaggeration for like 90% of anime that is literally the only genuinely profitable thing they can do. Some studios use sponsors (like Netflix funding some of Little Witch Academia's production) but that's rare and even that doesn't actually make money, it just offsets costs.

Klinotaxis · 2017-05-30 22:54:04

yeah i've heard it's mostly secondary sales like that too. anime's a big ol merchandise ad.

for manga it's probably just sales. both magazines and collected volumes. dunno though.

Odradek · 2017-05-30 23:09:44

Anime is like comics in that their success, with a few exceptions, depends less on appealing to a big demographic so much as appealing to a demographic that is extremely loyal and which spends its money very poorly.

Klinotaxis · 2017-05-30 23:22:04

so it's doomed. good to know.

Salix Babylonika · 2017-05-31 00:50:19

I tabbed away from this thread and went to do something else for like a solid hour, came back, and the word "traditional" was sitting in my draft box and I have no idea what I was gonna write that could possibly have started with that word.

Klinotaxis · 2017-05-31 01:00:22

traditionally anime was a bunch of dumb crap for babies

Imipolex G · 2017-05-31 01:09:34

anime was a mistake?

Anonus · 2017-05-31 01:10:48

Jane said:
selling DVDs and merchandise to otaku.

That's not an exaggeration for like 90% of anime that is literally the only genuinely profitable thing they can do. Some studios use sponsors (like Netflix funding some of Little Witch Academia's production) but that's rare and even that doesn't actually make money, it just offsets costs.

even western animation has this to a degree

I hear the reason WB won't make a Wonder Woman animated series is because a toy deal is, thanks to the sexism of the toy industry, impossible to land

and multiple DC cartoons have been axed due to an inability to sell merchandise (though Warner Bros.' milquetoast consumer products arm probably doesn't help)

Salix Babylonika · 2017-05-31 01:50:15

Kind of a different thing. Western merchandise markets are mostly kids, Japan's merchandise market is almost entirely otaku who are usually anywhere from late teens to their 40s.

Klinotaxis · 2017-05-31 01:54:48

double doomed (doublooned)

Calica · 2017-05-31 02:14:21

https://twitter.com/MilesExpress999/status/866023831839817728

Salix Babylonika · 2017-05-31 02:26:24

I don't trust anyone who works at Crunchyroll to tell me the truth about anything.

I'm completely willing to accept "the anime industry isn't actually dying", but not from someone who's on that site's staff lol.

Anonus · 2017-05-31 05:21:55

well what's gonna happen if the anime industry does die?

Salix Babylonika · 2017-05-31 05:29:38

There will be less anime.

DYRE · 2017-05-31 05:52:18

Less (primarily-Japanese-produced) anime, more Netflix/Hulu hiring Japanese studios for original series probably.

Fandom-wise, English-speaking anime fandom will probably suffer more than Japanese fandom by virtue of anime itself being more central (compared to novels, games, etc. that often don't get translated when anime does).

This is baseless speculation ofcourse.

Calica · 2017-05-31 06:20:09

Jane said:
I don't trust anyone who works at Crunchyroll to tell me the truth about anything.

I'm completely willing to accept "the anime industry isn't actually dying", but not from someone who's on that site's staff lol.

if the anime industry were actually dying you'd expect the number of shows being produced each season to start going, you know, down

Calica · 2017-05-31 06:22:18

though a bubble isn't out of the question.

also nowadays aren't more novels and games being translated into english compared to the past

How to Anime/Manga Companies make money?

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