Ubisoft bankrolled the fuck out of it instead of doing a major game this year, and I think they're trying to position it as a new start for their theatrical division
Prince of Persia (which, while based on a Ubi property, wasn't produced by them) actually didn't do too badly at the box office (was the highest-grossing game adaptation until Warcraft bowed earlier this year) but A) critics hated it and B) nobody remembers it despite only having come out six years ago
also they're doing adaptations of some of their other franchises; Rabbids, Watch_Dogs, Splinter Cell and The Division have all been confirmed, as has a theatrical sequel to AC
Ubisoft bankrolled the fuck out of it instead of doing a major game this year, and I think they're trying to position it as a new start for their theatrical division
That explains why they thought they should show it at a convention for video games. And they thought wrong.
Honestly the last thing I saw of it was that trailer at that conference and it told me fuckall about the story. Not that I expect much of a story, considering I can narrate the plot beats of Assassins Creed games by heart, but still, that's a thing they should be showing.
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