Nestlé is one of the world's most heinous corporations. They have done many morally questionable and downright evil things. But their logo conjures images of birds as the morally upright standard-bearers of society: food and the family unit. Nestlé's logo is something of a lie in this sense, or could be construed as such, but why are birds considered so wholesome and as models for the ideal societal unit? Why not foxes, or bears, or echidnae, or rabbits?
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This was a weirdly profound thread and I'm glad I clicked on it.
BIRBS.
it's not about whether birds are actually morally pure (i kind of wish people would stop applying moral judgment to animals) but about what they represent to human beings
perhaps Nestlé intended to evoke dove imagery
just to analyze a little more, the image shows a bird feeding its young - note the open beaks on the chicks, the way the parent bird is leaning in
nesting birds have a not-unfounded reputation for being dutiful parents
so perhaps what Nestlé intend to evoke here is the idea that you will be doing your duty as a parent by buying their products for your children