When you do it from server code to JS variable, you have to use three slashes so it ends up in the JS declaration with one, and renders as a regular double-quote when called.
fun fact: backslash only exists in ASCII because one of the guys involved was a huge nerd and wanted to be able to use /\ and \/ to represent and and or, respectively
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Assassin poems, Poems that shoot
guns. Poems that wrestle cops into alleys
and take their weapons leaving them dead