I just saw an axe advertisement featuring a man in high heels

Obā-san · 2016-02-05 08:15:43

this would seem to indicate a change in brand trajectory, one that I personally approve of

Obā-san · 2016-02-05 08:16:54

LOAD Cherry · 2016-02-05 08:18:01

No brand trjectory could make me actually think positive things about the axe brand as a whole (their new packaging is nice, but that's about it) short of them advertising a product by demonstrating that it will compel powerful women to step upon the users' faces.

Obā-san · 2016-02-05 08:19:02

feet do not go on faces, god put heads and feet on the opposite sides of people for a reason

Obā-san · 2016-02-05 08:21:35

on a less frivolous note the newer axe deoderants are actually rather pleasing, not overly scented and much more subtle than the incredible obnoxiousness of Old Spice and a step up from the genericness of Edge or Dove for Men

that said I will always prefer unscented, but an unscented deoderant that doesn't come in gel form is irritatingly hard to find

Haven · 2016-02-05 08:22:59

Knightess Cerise said:
No brand trjectory could make me actually think positive things about the axe brand as a whole (their new packaging is nice, but that's about it) short of them advertising a product by demonstrating that it will compel powerful women to step upon the users' faces.

Satsuki brand body spray?

Obā-san · 2016-02-05 08:25:53

that said, the change feels more than a little forced

but I generally have positive feelings toward Unilever so I'll let it slide

Obā-san · 2016-02-05 08:27:12

you know they got the hippest marketing dude for this maneuver

Obā-san · 2016-02-05 08:29:04

capitalism subsumes everything around me

Obā-san · 2016-02-05 08:30:37

also the fit as a whole is like, a 6/10

I'd still tap that tho if he was mean enough ngl

Obā-san · 2016-02-05 08:34:32

...or not

unsure

Obā-san · 2016-02-05 08:35:11

I would, if he flirted with me and I was single, flirt back?

hmm

he's not really my type

Obā-san · 2016-02-05 08:37:39

I

would give him a chance

people can surprise you, no?

Calica · 2016-02-05 08:37:51

wait, does axe deodorant not reek anymore? or do you just mean their actual stick deodorant rather than the spray

Obā-san · 2016-02-05 08:39:10

stick deodorant, spray deoderant is forever the work of satan

Obā-san · 2016-02-05 08:40:41

I'm thinking specifically the white label Night, which I've been using continuously for the past 4-ish (?) months, and I smelled the Iced Musk and Ginger stuff in the store and was fond

LOAD Cherry · 2016-02-05 08:42:09

Today is Tomorrow said:
feet do not go on faces, god put heads and feet on the opposite sides of people for a reason

Naney, you must know I am all about two things:

Getting stepped on by attractive ladies
Rebelling against the frivolous laws of creation set forth by this apathetic force of nature we call "god."

Obā-san · 2016-02-05 08:48:13

and I will have you know that in my house the word of God is law and the word demands that I get the comfy spot on the windowsill where all the sun comes in and i get lots of ear scritches and that is just how it works in God's country as God intends it young lady

Anonus · 2016-02-05 08:49:28

one thing I do not miss about middle school gym class: AXE BODY SPRAY

LOAD Cherry · 2016-02-05 08:49:32

God is dead and we killed him.

-rebeliously gives belly rubs instead-

Obā-san · 2016-02-05 08:50:04

I'm still very happy I got to take PE online

Obā-san · 2016-02-05 08:50:36

oooohhh nooooooooooooo~~~~ (*purrs woefully*) =w=

Princess Alice · 2016-02-05 12:32:38

Today is Tomorrow said:
I'm still very happy I got to take PE online

Me too.

Tachyon · 2016-02-05 12:44:00

how does online PE class work?

Hexartes · 2016-02-05 13:11:20

I am incapable of being happy about anything related to marketing

Tachyon · 2016-02-05 13:28:47

why is that?

Hexartes · 2016-02-05 13:35:16

I don't like having my own beliefs made to be associated with a brand, I don't like buying products where relief from the guilt of buying a product is part of the product, I don't like my beliefs being used as a commodity

Fossilmaiden · 2016-02-05 14:34:34

At first I interpreted this as being about the sharp object you use to cut wood.

Bee · 2016-02-05 14:57:08

Tachyon said:
how does online PE class work?

The college charges you a couple thousand dollars for general-ed padding in a way that also openly confesses it doesn't actually give enough of a damn about your education or well-being in the slightest to bother making sure you get off your ass and do anything physical which was the entire justification for requiring said padding class in the first place. Everyone wins! And by everyone I mean the college, because let's face it students are just walking sacks of money and don't really matter.

Tachyon · 2016-02-05 15:33:00

well then

i was more asking what such a course entails, though

Salix Babylonika · 2016-02-05 15:57:20

my younger brothers have a middle school online PE class and basically they have to record at least an hour of some kind of exercise a day, which can be almost anything physical enough.

We found out that the school drew the line at "Wii Bowling" though.

Princess Alice · 2016-02-05 16:12:11

I did it in high school

Basically it was what Jane described

Corvina · 2016-02-05 16:24:06

Wow, shit, they're adapting quickly. Shit.

Salix Babylonika · 2016-02-05 16:24:52

anyway that's cool and all but I will never buy Axe.

if I'm going to buy a deodorant brand because of the ads, Old Spice will pretty much always have every other company beat.

Bee · 2016-02-05 18:04:05

Jane said:
my younger brothers have a middle school online PE class and basically they have to record at least an hour of some kind of exercise a day, which can be almost anything physical enough.

We found out that the school drew the line at "Wii Bowling" though.

It's funny because I've thrown out my arm on Wii Sports but not actual sports.

Yarrun XIX · 2016-02-05 18:05:46

Bee said:

Jane said:
my younger brothers have a middle school online PE class and basically they have to record at least an hour of some kind of exercise a day, which can be almost anything physical enough.

We found out that the school drew the line at "Wii Bowling" though.
It's funny because I've thrown out my back on Wii Sports but not actual sports.

Crystal · 2016-02-05 18:08:53

I... used to really like the mile walking or jogging or whatever stuff, alongside the hula hooping, and I think that was about it.

Princess Alice · 2016-02-05 18:11:47

I remember in elementary school we had a game called "Run for the Money" which was basically just running laps around the gym but with the gimmick that there was a box of play money at the start line so every time we finished a lap we could pick up another "dollar".

Then when time was up you counted up your "money" to see how much you'd gotten.

Of course, since we're super entitled millennials who get participation trophies, they didn't actually declare any one person a winner or anything, but it was fun to compare with your friends. Not that I had any friends, mind you.

...I forgot where I was going with this.

Obā-san · 2016-02-05 18:21:49

Tachyon said:
does online PE class work?

you walk into school on the last day of summer classes and the teacher helps you fabricate physical activity reports

lee4hmz · 2016-02-05 20:23:18

Jane said:
anyway that's cool and all but I will never buy Axe.

if I'm going to buy a deodorant brand because of the ads, Old Spice will pretty much always have every other company beat.

Obā-san · 2016-02-05 20:24:47

but on the other hand it's Old Spice so it smells awful

lee4hmz · 2016-02-05 20:54:13

I actually really like Fiji (I'm a sucker for lime-coconut type stuff), but the other scents I can take or leave. I remember not liking Pure Sport that much.

Bee · 2016-02-05 22:31:40

Today is Tomorrow said:

Tachyon said:
does online PE class work?
you walk into school on the last day of summer classes and the teacher helps you fabricate physical activity reports

Obā-san · 2016-02-05 22:36:26

so yes, it works splendidly

Bee · 2016-02-05 23:48:53

Except for the part where they make you pay exorbitant sums of money for a class so unnecessary even the teacher implicitly admits it by helping you forge participation.

Obā-san · 2016-02-05 23:49:32

well, I went to public school so

Bee · 2016-02-05 23:50:38

Ah. I guess that wouldn't be as much of a shameless racket as when you get to college.

eriophora zia · 2016-02-06 01:27:05

My high school just waived my PE requirement because I was taking AP courses.

Bee · 2016-02-06 01:34:29

My college and high school refused to waive the PE requirement for the marching band, even though it's literally a dance class and we had even longer field practice hours than actual sports teams. It was even sadder for college, because not only is there the obvious money interest, but the marching band was co-run by the athletic department and they still refused to fold it in that way.

Obā-san · 2016-02-06 01:35:38

wow that's... something

and I'm assuming that lugging a damn tuba about is at least as strenuous as any sport

Bee · 2016-02-06 01:43:32

Lugging a damn tuba whilst continuously blowing any precious air you get out through it as hard as you can, yes. Every time I have this conversation with faculty or football players, I tell them to try walking back to their car and whistling constantly. Most of them start hyperventilating less than halfway because they're used to such luxuries as, y'know, breathing.

Hell, any instrument up to and including a piccolo is surprisingly strenuous. Air supply aside, the weight distribution almost never plays nice with your shoulders, and that's not even getting into how solid your legwork and posture has to be to keep your instrument from bouncing around your mouth too much to make any noise at all. A good player comes out of marching band with calves like watermelons.

I just saw an axe advertisement featuring a man in high heels

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