Another ABC Warner Poll

MissUtilis

Overseer Anonus Utilis here.

You may or may not be aware of my plans to change ABC Family's name to The WB, because that's basically what it is already. However, I fear that the revival of the name will cause brand confusion and also sound really dumb.

Thoughts?

Calica

the cw

MissUtilis

There is part of me that is tempted to change The CW's name to The WB but that would involve buying CBS's stake somehow and that would strand a bunch of CW stations over in their portfolio

Calica

change the cw's name back to upn

MissUtilis

CBS still owns UPN's name and logo

MissUtilis

Yes, for some reason they renewed the trademarks on the 2002 logo

Imipolex G

kill tv

MissUtilis

I'm starting to fear that The WB is cursed but that's probably stupid

Tachyon

curses are fake, change it

Tre

Tachyon said:

curses are fake, change it

MissUtilis

I also worry about having too many WB things

Including Kids' WB! on ABC

Section42L

Tre said:

Tachyon said:

curses are fake, change it